The House of Gucci in Florence

The Gucci story begins with Guccio Gucci, a Florentine immigrant in London who saw the potential of luggage as a status symbol while he was working as a porter at the Savoy Hotel. On his return to Italy, Gucci opened up shop in 1921 on Via della Vigna Nuova in Florence.

Ninety years later, the company built its own cultural institution—a museum, arranged thematically to allow the pleasure of dipping into displays of Gucci craftsmanship: valises; Flora flower prints scattered over purses and Richard Ginori tableware; and even a 1979 Gucci Cadillac Seville.

The museum, housed in a 14th-century building in Piazza della Signoria, honours the company’s heritage, and is designed for Florentines and tourists alike to revel in GG.


The bookstore at the House of Gucci in Florence


Sophia Loren. Gucci Rome store, 1970s. Photo courtesy of Agomeri.


Jane Birkin in Gucci Horsebit Loafers. Cannes, May 1969. Photo courtesy of Rue des Archives.


Rod Stewart with Gucci bag. London Airport, 1976. Photo courtesy of Farabolafoto.


Paul Newman and Elizabeth Taylor with Gucci bag. Backstage of Cat on a Hot Tin Roof, 1958. Photo by Rue Des Archives.


Francis Ford Coppola in Gucci Horsebit Loafers. San Francisco, 1970. Photo courtesy of Bettman/Corbis.


Dustin Hoffman in Gucci Horsebit Loafers in Kramer versus Kramer. 1980. Photo courtesy of ArchiviFarabola. 


Princess Grace Kelly. Gucci Rome store, 1950s.


Sammy Davis Jr. and his wife with Gucci bag. London Airport, 1971. Photo courtesy of ArchiviFarabola.


Veruschka with Gucci bag. Rome, 1971. Photo courtesy of Condé Nast Archive/Corbis. 

Writer Claudia Cusano

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